The People, Stories, and Trends Defining Global Craft Beverage Culture
Hop Culture is a leading digital publication at the intersection of craft beverages, culture, and lifestyle. Since its launch, Hop Culture has built a reputation for delivering engaging content that goes beyond the pint glass—covering everything from brewery spotlights and style trends to gear, travel, and the people shaping the industry. With a fresh, modern voice and a finger on the pulse of craft culture, Hop Culture has become a go-to resource for drinks enthusiasts and industry professionals alike.
Beyond its editorial content, Hop Culture now features an online shop known for curating some of the juiciest beer boxes and exclusive merch that can’t be found anywhere else.
Hop Culture continues to push the boundaries of craft beer media, evolving with the industry and expanding its reach to new audiences. Whether it’s through thought-provoking articles, expertly curated beer guides, or fresh merch drops, Hop Culture remains committed to inspiring and educating the next generation of craft enthusiasts.
Our Solutions
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At Next Glass, our solutions work together to create a fully connected B2B and B2C ecosystem that powers every step of the food & beverage journey. From production to the consumer’s first sip, we build technology to empower businesses and consumers.
B2C
eCommerce
Search & Discovery
The world’s largest online community of drinks enthusiasts, empowering millions of users to search & discover and rate & review their favorite beverages, producers, and retailers.
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B2B
eCommerce
Marketing
The industry-leading digital marketing solution for the food and beverage industry, delivering tools to manage menus, websites, customer engagement, and more.
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B2B
ERP
SCM
Ollie is the affordable software platform for craft beverage producers. From production management, inventory, reporting, CRM, B2B ordering, and front-of-house tooling, Ollie is the industry’s turnkey solution.
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B2B
B2C
eCommerce
Built to connect craft producers and consumers, Oznr allows producers to manage memberships, special releases, and everyday eCommerce needs to serve their consumers.
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eCommerce
Online Community
Founded in 1996, BeerAdvocate is one of the oldest and largest online communities of beer geeks and industry professionals dedicated to supporting and promoting beer.
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eCommerce
Online Community
Hop Culture celebrates the craft community with insightful storytelling being the beverages, connecting enthusiasts with the people, places, and trends defining the modern industry.
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